RESULTS AVAILABLE: 'What really works' - IT and Internet Marketing in Rural Tourism
In less than 10 years, the Information and Communication Technologies (short "ICT") and Internet have completely changed the marketing of rural tourism.
Marketing gurus tell us that brochures, catalogues, fairs, brands, or personal "mouth-to-ear" recommendations are relicts of the stone-age of marketing. Life and survival of a business is now impossible without an own website, active presence in Facebook or YouTube, high ranking in Google, SEO, SEM, email marketing, online booking, interactive platforms, Web 2.0, virtual communities, ...
Is this really true? -- have Internet and ICT completely taken over? -- or is reality somewhat different? -- where are the client and the market really heading for? -- what and where is it worth to invest time and money in ICT and internet marketing, where should we be careful? -- where do we need to improve? -- in other words:
What really works in ICT for rural tourism?
This workshop addressed the question from an eminently practical and participative perspective. Most options of ICT and Internet marketing are already implemented by some of the members of EuroGites or other invited organisations: we asked them to share their experience -- good, bad, mixed -- with hand-on examples in three thematic areas:
* Internet- and IT-based tools (websites, communication, CRM, management)
* Internet Marketing activities
* Online booking, sales, or dynamic packaging
Participants were also asked to express their questions or concerns before the workshop, so that presenters could give answers to the most interesting or frequent doubts.
Results now available
The documents and presentations from this workshop are now available at the link below for your convenience (file size: 6,6 MB):
Marketing gurus tell us that brochures, catalogues, fairs, brands, or personal "mouth-to-ear" recommendations are relicts of the stone-age of marketing. Life and survival of a business is now impossible without an own website, active presence in Facebook or YouTube, high ranking in Google, SEO, SEM, email marketing, online booking, interactive platforms, Web 2.0, virtual communities, ...
Is this really true? -- have Internet and ICT completely taken over? -- or is reality somewhat different? -- where are the client and the market really heading for? -- what and where is it worth to invest time and money in ICT and internet marketing, where should we be careful? -- where do we need to improve? -- in other words:
What really works in ICT for rural tourism?
This workshop addressed the question from an eminently practical and participative perspective. Most options of ICT and Internet marketing are already implemented by some of the members of EuroGites or other invited organisations: we asked them to share their experience -- good, bad, mixed -- with hand-on examples in three thematic areas:
* Internet- and IT-based tools (websites, communication, CRM, management)
* Internet Marketing activities
* Online booking, sales, or dynamic packaging
Participants were also asked to express their questions or concerns before the workshop, so that presenters could give answers to the most interesting or frequent doubts.
Results now available
The documents and presentations from this workshop are now available at the link below for your convenience (file size: 6,6 MB):
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